A Modern Curve: Lacoste’s Newest Bag is An Ode to Sports Heritage and Femininity

A Modern Curve: Lacoste’s Newest Bag is An Ode to Sports Heritage and Femininity

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With its trademark elegance and a nod to the brand’s rich French origins, the bag is a testament to impeccable balance, vigor, and finesse—a nod to the brand’s 90-year heritage

Curves are intrinsic to a woman’s narrative. Beyond the silhouette, it delicately etches its influences across a woman’s life far beyond the contours of their bodies. This motif gracefully unfolds through myriad facets; the effortless swirl of a skirt, the gentle curl of a handwritten note, making a turn as you drive to your destination, or the bend of a minimalist furniture piece—an element that Lacoste’s LORA bag embodies.

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Steered by the essence of this symbolism, the LORA bag by Lacoste captures this spirit beautifully—it intertwines the curves of aesthetic design with sports heritage, resonating the elegance and femininity innate in women’s life arcs.

Relaxed fit signature fit print jogger sweatshirt, striped cotton poplin shirt, short pleated elastic waist skirt, Baseshot translucent sole trainers, and LORA bag by LACOSTE
Sport cross strap sports bra, cotton Piqué polo dress, zipped colorblock cotton Piqué sweatshirt, Carnaby leather trainers, and LORA bag by LACOSTE

NEW WAVE. On casual weekends, team up the LORA bag with your favorite dress and comfy trainers to create a laid-back yet stylish look.

Contrast stretch cotton sport t-shirt, women’s cargo pants, Carnaby leather trainers, and LORA bag by LACOSTE

FRENCH TWIST. Whether you’re sporting a relaxed, off-duty outfit or donning a sleek, dressed-up look, the LORA can seamlessly fit into your ensemble to amp up your style quotient.

For more information, visit Lacoste’s official website.

BAG

BAG

LORA Bag

LORA Bag

LORA Bag

LORA Bag


Photography by KIM SANTOS
Creative Direction by CHRISTINA ZABAT
Art Direction by FRANCE RAMOS
Styling by JOHN MANUEL GUMATAY
Hair and Makeup by KENN RAMIREZ
Shoot Coordination by TONI MENDOZA and MAE SICAT
Model RAEJELL ROXAS


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