The Spanish fashion retailer, ZARA, is getting into the beauty industry. Get ready for the launch of Zara Beauty’s first makeup collection.
Wait, hold up. We’re beginning to see a trend here. If you’ve read our article on cosmetic companies shifting towards skin care, then you’d know what we’re talking about. In the age of zoom calls and social distancing, it seems that all industries are grasping for straws. Cosmetic companies are shifting towards skin care, while fashion retailers are diving into cosmetics. As a whole, it makes sense. Companies should be able to strengthen their brand extensions, so they could make it through the economic crash that followed the pandemic. In this way, they’ll be able to cater to a wider market by diversifying their product categories. The best part is they’ll have an easier time doing so, because these companies will be taking off from a brand that already has a loyal clientele. It’s a pretty smart move for companies that have established brands under their belt.
Now, we all know the Spanish fashion retailer, ZARA. They’ve been around since 1974 and at some point became the world’s largest apparel retailer. They belong to the Inditex group who also carry the following brands: Massimo Dutti, Pull&Bear, Bershka, Stradivarius, and more. Their only brand extension of ZARA prior to this year would be Zara Home, which launched in 2003. This would make Zara Beauty the first beauty brand of Inditex and the third extension of ZARA. So the question remains, is it a good idea for a fashion brand to get into makeup? In ZARA’s case, we can’t say till we get our hands on the products on May 12, 2020. Although, we can always evaluate what the brand has to offer from the material they’ve shared since the announcement. Here’s what we know so far.
Zara Beauty is all inclusive
In an interview with Vanity Fair, Zara Beauty’s Creative Director Diane Kendal shares that the message of the brand is big on inclusivity. “We wanted the line to be for everyone—very democratic,” she shares. “No one beauty, but beauties.”
All of the products are sustainable and clean
Although there is still a big debate on the “cleanliness” of a product (Hello, Gwyneth Paltrow), Zara Beauty maintains their focus on sustainability. All the formulas found in the upcoming line are vegan, eco-friendly, and cruelty-free.
The newest Zara arm is woman led
The woman behind the new brand extension of Zara is Eva Lopez-Lopez, who takes on the role as director. Together with the legendary Kendal as creative director, the duo are a formidable force.
