These are the most prominent Filipino actors who have ventured into the business of beauty and wellness, plus where you can find their products and branches
Beauty and wellness go hand in hand. After all, if you feel good, you look good—and vice versa. It’s also undeniable that this industry is thriving, especially now that many celebrities add their own contributions by opening businesses or collaborating with pre-existing ones. In the West, there was an ’00s trend with artists and fragrances, then actors with skincare in the 21st century. The same can be said in the Philippines where many celebrated artists double as entrepreneurs and business owners. In this list, we round up 10 standout beauty and wellness brands with famous faces at the helm, delving into everything from makeup and nails to personal wellness products.
Andrea Brillantes
Actress Andrea Brillantes entered her multi-hyphenate entrepreneur era when she unveiled her very own makeup brand in 2023. Dubbed Lucky Beauty, the brand stands out among others of its kind by branding its makeup products as wearable lucky charms. If you’re interested in browsing the artist’s products, check it out on Shopee, Lazada, and TikTok Shop. Notably, Lucky Beauty recently released a collection of multi-use liquid pigments, making it the perfect companion for those who lean more toward monochromatic makeup looks.
Sofia Andres
We also can’t forget actress Sofia Andres who founded her brand, Zoe Essentials—named after her daughter—in the middle of the pandemic. Zoe Essentials set the standard for the “new normal” with its offerings of alcohol sprays and bodywashes, all of which come in a variety of unique scents. You can browse Zoe Essentials products online and make your orders on its official Instagram page as well as in stores at Rockwell, Molito, SM Aura, and Mitsukoshi BGC.
Vice Ganda
There’s no doubt that artist Vice Ganda revolutionized the local beauty industry when he founded Vice Cosmetics in 2017. Even now, the eponymous makeup brand maintains its relevancy through its quality yet affordable products, which come in a wide range and are 100% cruelty-free. As it is an accessible and far-reaching brand, you can find Vice Cosmetics on e-commerce sites like Lazada and TikTok shop, on shelves at SM and Watsons, as well as in physical stores across the country.
Anne Curtis
In case you haven’t heard, Anne Curtis is not just the face of blk Cosmetics but also the Creative Director of the brand, as well as its co-founder alongside CEO Jacqe Yuengtian-Gutierrez. What makes blk Cosmetics especially noteworthy is how it embraces clean beauty, with its products being 100% vegan, cruelty-free, and made using only ethically sourced and skin-loving ingredients. You can find the brand on e-commerce sites like Zalora, its official website, and in malls like One Ayala and UP Town Center.
RELATED: A Look Back on the Hair Evolution of Anne Curtis
Gabbi Garcia
Joining her celebrity colleagues is Gabbi Garcia, who launched her very own cosmetics brand in 2023 called Five Beauty. With a tagline like “hybrid beauty for every wear,” you can expect multi-use essentials that can simplify your beauty routine. This makeup brand stands out among the crowd because of its hybrid design, particularly since its products are enriched with skin-boosting benefits that are safe for skin sensitivities. To browse and shop, visit the brand’s official website and popular e-commerce sites.
Julia Barretto
It wasn’t too long ago when Rich Beauty & Wellness made headlines as Julia Barretto’s latest business venture after Juju Club. Like her contemporaries, the artist’s beauty brand is cruelty-free, absent of harmful chemicals, and made with nourishing ingredients. Aside from makeup essentials, you can also shop for wellness products like bath bars and essential oils on Lazada, Shopee, and Instagram.
Heart Evangelista
Not just an artist and fashion icon, Heart Evangelista is a business owner as well. Her brand, Pure Living, is a beauty and wellness one-stop shop for all things self-care. Here, you can find a wide range of products to upgrade your appearance, home life, and overall lifestyle, like a techy mascara comb to accelerate hair growth or a neck and face massager to help diminish the appearance of wrinkles.
RELATED: How to Accessorize Short Hair, According to Heart Evangelista
Elisse Joson
Artist Elisse Joson stood out when she launched her very own beauty studio in 2022 called Lunch Break Beauty, which opened its first-ever physical store in the following year at Ayala Malls Circuit Makati. Lunch Break Beauty offers a variety of must-try beauty services in the form of lash and brow grooming, drip, and nail care. Moreover, the business is open for home service in Metro Manila.
Kathryn Bernardo
Actress Kathryn Bernardo also opened a nail studio in 2017 called KathNails by KCMB, which has since then expanded its services to include eyelash enhancement, threading, massage therapy, body scrub, waxing, and paraffin treatment. For premium professional nail care and pampering services, you can book appointments at its branches in SM North EDSA, SM Mall of Asia, SM Fairview, SM Southmall, SM Rosario, Robinsons Manila, Robinsons Galleria, and Ayala Malls Cloverleaf.
RELATED: This is the Exact Red Lipstick Kathryn Bernardo Wore to the Taylor Swift Eras Tour
Ivana Alawi
Joining the beauty and wellness trend as well is actress and vlogger Ivana Alawi, who launched her eponymous skincare brand Ivana Skin in 2022. The brand offers FDA-approved and cruelty-free skincare products that aim to nourish the skin and address common concerns. You’ll find your skin essentials from Ivana’s brand, from foam cleansers and soaps to day creams and toners.
Photos: LUCKY BEAUTY, ZOE ESSENTIALS, VICE COSMETICS, BLK COSMETICS, FIVE BEAUTY, LUNCH BREAK BEAUTY, KATHNAILS BY KCMB, RICH BEAUTY AND WELLNESS, PURE LIVING, AND IVANA SKIN (via Instagram)
Featured Image: KATHNAILS BY KCMB (via Instagram)
