Pia Wurtzbach’s foray into fashion leads to influence and high-earned media value in millions, where the beauty queen star shines only brighter
As styles morph with each turning season—leaving no refuge even for the most radiant stars in the firmament—attention gravitates toward individuals who exude an unmistakable aura of influence. Among these stand Pia Wurtzbach, the celebrated beauty queen whose presence at Milan Fashion Week sent ripples through the industry, earning her one of the highest media values of the F/W 2024 showcase. The beauty queen otherwise proves she’s not just known; she’s influential.
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A distinct surge has presented itself over the past two years. Partnerships with South Asian and Southeast Asian personalities have injected a fresh breath of vitality into every Fashion Week, elevating their visibility to unprecedented heights. It’s this allure mixed in this style elixir that has captivated even the most luxurious labels in the world to collaborate with what once was impossible: the Asian market. Amongst them, Wurtzbach shines with a brilliance that cements her status as a darling of the international scene, standing shoulder to shoulder with esteemed stars like Stray Kids’ Hyunjin, Joy of Red Velvet, and Anne Hathaway herself.
According to statistics compiled by Lefty, an influencer marketing platform renowned for its comprehensive analytics, Wurtzbach generated an impressive $2.95 million in media value through her attendance at various runway shows. Earned media value (EMV) is a measure of an influencer’s organic resonance with a brand that goes beyond paid endorsements.
The beauty queen’s stunning measure across numerous labels demonstrates her ability to fascinate audiences and inspire true connection, establishing her standing as a powerhouse. With every outfit she wore, Wurtzbach became a living embodiment of brand synergy, showcasing the distinctive styles of renowned labels like Gucci, Tod’s, Bally, and Fendi, among other esteemed fashion houses.
At Gucci, she enveloped herself in the signature Gucci Rosso hue, epitomizing the brand’s style. Tod’s presentation showcased her in an ensemble featuring a shirt with flared sleeves, a crocheted blue-and-brown skirt, and a statement belt with a red accent. Meanwhile, at Bally, her attire exuded sophistication, with a coordinated leather ensemble that commanded the room alongside her innate charisma.
From the sheer allure of Onitsuka Tiger to the accentuated element of Max Mara knitwear, Wurtzbach navigated the diverse offerings of Milan Fashion Week, sprinkling stardust at every turn. Her versatility shone through as she transitioned from the warmth of a dark brown knit dress at Missoni to the ethereal beauty of an icy blue Fendi creation, complete with the new Fendi Flip Bag.
Beyond Fashion Week, Wurtzbach’s ascent to prominence symbolizes a larger narrative unfolding within the Philippine showbiz industry. As globalization opens doors to new horizons, initially spearheaded by the inimitable Heart Evangelista, emerging talents like Liza Soberano are lending their stars on the global stage—in the case of Soberano, it’s in the City of Angels. Evangelista’s trailblazing journey and Soberano’s foray into Hollywood serve as shining examples of Philippine showbiz’s newfound global relevance, only to be continued as they pave the way even more.
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Pia Wurtzbach’s influence extends beyond trends and styles, representing a convergence of style, substance, and global resonance. As she continues to illuminate with her undeniable charm, her title as a fashion influencer only grows stronger with each passing season. With a media value at that range early into the fashion game, who knows how much can the beauty queen charge with a star already so bright she may as well be the sun with luxury houses orbiting around her.
Photos: PIA WURTZBACH and JUSTIN LOUISE SORIANO (via Instagram)
Featured Image: JUSTIN LOUISE SORIANO (via Instagram)
