Louis Vuitton Lights Up The Smart Watch Market

Louis Vuitton Lights Up The Smart Watch Market


Louis Vuitton’s Tambour Horizon Light Up seamlessly combines the brand’s luxury heritage with art and cutting edge technology

Like the mobile phone, today’s watches have evolved into becoming devices that do so much more than their original intention. But while many have turned to smart watches to elevate their connectivity and track their health, the appeal of mechanical watches still hold strong, especially to the luxury market. In a bold, powerful move, iconic luxury brand Louis Vuitton is aiming to bring the two worlds together, with a smart watch that is unlike any other.

The Tambour Horizon Light Up is just the French Maison’s third generation smart watch, but it aims to take the experience lightyears into the future, all while still holding true to the brand’s rich heritage and iconic design codes. Named after the French word for drum, the Tambour Horizon Light Up follows its mechanical brethren’s percussion-shape, but then jumps into a whole new world of the customization and and technical innovation. Every element of the Tambour Horizon Light Up has been reimagined, redesigned and reengineered to deliver a magical and memorable user experience, starting from its custom-made operating system, which connects and works with both iOs and Android devices.

In Design

The first impression the watch makes comes from the beautifully designed and engineered curved sapphire glass that acts as the watch’s screen. It appears to pour over the watch edge, like an infinity pool merging into a distant horizon. The effect this creates has the added advantage of making the watch’s 44mm case wear much smaller on the wrist.

Throughout the year, Louis Vuitton will introduce additional watch face designs to reflect collaborations, seasons, fashion shows, and significant dates in the calendar, such as Christmas, Lunar New Year and Valentine’s Day. The Tambour Horizon Light Up’s personalisation story has no end.

Custom Made

At the heart of this artful, energizing watch is a Louis Vuitton custom-designed new operating system. The OS has been developed to deliver a highly intuitive experience, and to integrate seamlessly into the wearer’s universe. Its functions appear on screen through a simple system of swipes.

Swiping right brings up “MyDay,” with agenda, weather, step count, heart rate and even air quality displays; down brings notifications; up reveals a control panel, covering all manner of functions, from timers and alarms, to music and Alipay; and left takes the wearer into ‘MyTravel’, where they can access travel plans and boarding passes, and 30 of Louis Vuitton’s expertly curated City Guides.

The Tambour Horizon Light Up’s operating system is so sophisticated that it has become the first outside Apple’s own ecosystem to be accredited as “MFI”, or “made for iPhone.” The watch is also compatible with Android and Harmony OS smartphones.

The Maison has developed the Louis Vuitton Connect app, a companion application for their range of connected devices, including the Louis Vuitton Horizon Light Up Speaker, to provide users with a seamless product experience. Through the app, wearers will be able to tap into diverse customization tools, from watch faces and system colour personalization, to the selection of functions active on the watch.

The Tambour Horizon Light Up is a landmark design in the luxury connected watch space, pairing endless options for personalization with optimal technical specifications. In the worlds of luxury time pieces and smart watches, there is nothing like the Louis Vuitton Tambour Horizon Light Up.


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