At Milan Fashion Week Men’s Fall/Winter 2024, defy norms with bold trends associated with Gucci, Prada, JW Anderson, and MSGM among others as they assert the new man
Forget subtle nods—these trends are more assertive than your morning espresso. Men confidently navigate the pantless phenomenon, leaving tradition in the dust. Colors burst onto the scene, not just making a statement, but also shouting it from the runway rooftops. Textures play a leading role, from subtle shimmer to downright swagger. At Milan Fashion Week Men’s Fall/Winter 2024 shows, these trends defy expectations.
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No pants only for the worthy
Last season saw a notable surge in the women’s fashion trends—going pantless. Now, men navigate this trend with a nod to skirts, or perhaps a daring plunge into tights or even briefs. Are we really pushing for this?
Fendi opted for shorts that look like skirts that also look like kilts, and yet the brand also had straightforward skirts that need no explanation. In a distinct move, MSGM confidently incorporates elements reminiscent of Miu Miu briefs, putting their masculine stamp on the trend. Tights are not pants—or are they? According to JW Anderson, the case for tights vs. pants will either make or break the idea of manhood.
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Not a pop but a splash
The Milan runway becomes a spectacle as color asserts its dominance in various hues and gradients. Red carpets witness celebrities delving into suit experimentation, injecting new styles with a splash of color. The simplest route to redefine without altering the silhouette drastically is through the infusion of vibrant hues.
Prada steps into the realm of color-blocking, orchestrating pairings like red-blue, green-pink, and violet-yellow. Pronounce, in their debut show, immerses every look in a kaleidoscopic alternate reality, utilizing an extensive palette. Dsquared2 embraces color predominantly, blending it within Y2K-inspired silhouettes.
The air your chest breathes
Have you ever sported lightweight tops in cold conditions? This trend caters to warmer climates, with these shirts bordering on the notion of leaving you virtually exposed. Adopting the airy aesthetic extends beyond cool temperatures, asserting a bold and masculine style that revels in the comfort of minimal layers.
Gucci flexes its muscle, championing the embellished airy top to elevate every inch of brawn with this display. Fendi takes a robust stance, introducing soft yet sharply pleated designs. Dolce & Gabbana, on the other hand, straight up uses a black tank top that, believe it or not, looks as luxurious as anything else during Milan Fashion Week.
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Texture temptations
Texture played a leading role this season, scattered like tempting edible glitter just beyond the reach of cupcake buttercream. Despite the traditional inclination for men to avoid sparkly and furry foundations, why hold back in this modern era when the outcome is akin to becoming an attractive mascot? After all, assuming diverse textures becomes a contemporary style choice.
Emporio Armani had both outerwear and evening wear embellished and encrusted in several beads, jewels, and gems; Dolce & Gabbana added sheer, lace, and ruffles to the monochromatic collection; and Gucci made way to its neckline, creatively adding sparkle to the collars.
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Graphic design is their passion
Graphic designs commanded attention at Milan Fashion Week, where the varied use of prints on garments underscored the balance between luxury and gaudy. Striving to be avant-garde rather than appearing vandalized becomes the mantra as these visual expressions on clothing aim for a refined and cutting-edge aesthetic with cool ideas to top it all off.
Pronounce debuts a collection inspired by Zhuangzi’s dream, where designers Yushan Li and Jun Zhou translate the concept into fabric ropes and appliqués mimicking the flight of a butterfly. JW Anderson draws inspiration from Stanley Kubrick’s 1999 film, Eyes Wide Shut, with Christiane Kubrick’s intimate family life paintings, shown in the movie, influencing the collection. Meanwhile, MSGM incorporates dynamic shapes and screen prints of a train swiftly passing through a station, instilling blurred movement in their garments.
As Milan Fashion Week Men’s Fall/Winter 2024 takes its final bow, can we see these trends as more than fleeting runway moments? From defying the norms of traditional pant choices to the multisensory of colors and the daring embrace of diverse textures, each trend leaves Milan and into our wardrobes—for those who have all the courage, at least. Bravery never goes out of style anyway.
Photos: MILAN FASHION WEEK and PRONOUNCE (via Instagram); GUCCI, ARMANI, FENDI, PRADA, DOLCE AND GABBANA, JW ANDERSON, and MSGM (via website)
Featured Image: MILAN FASHION WEEK (via Instagram)
